PAID SEARCH
What Is Search Engine Marketing?
Search Engine Marketing (sometimes referred to Pay Per Click) is paying for web traffic via paid click- throughs from search engines such as Google, Yahoo and MSN. It is targeted, direct and measurable – you only pay for searchers that click-through to your site.
How Does Search Engine Marketing Work?
To create a pay per click (PPC) campaign start by choosing keywords, which are words or phrases related to your business. When people search on a search engine like Google or Yahoo using one of your keywords, your ad may appear next to the search results. You are only advertising to an audience that is already interested in your products or services.
Search engine marketing requires careful planning of the configuration of a PPC account, pro-active management of bids and ad creatives as well as continuous monitoring of meaningful PPC-related metrics. Each element is vital for successful PPC management.
How Does Search Engine Marketing Benefit You?
Search Engine Marketing can be employed to:
- Increase Brand Equity– Increased brand name visibility, increase brand awareness, and brand equity.
- Increase Visibility– Your products or services gain visibility when their name appears on first page of listings.
- Increase Website Traffic– Web users select and visit web sites they can easily find.
- Competitive Advantage or Parity– By improving the ease of finding your product or services, you enable web users to select your products or services over the competition.
Emagin’s Search Engine Marketing Solution
At Emagin we can help you develop a comprehensive plan for a successful Search Engine Marketing campaign. We will work together with you to:
- make sure we clearly understand your overall business objectives at the outset to ensure your Pay Per Click campaign goals are achieved.
- Undertake comprehensive PPC campaign planning for target keyword phrases that are most appropriate for your campaign.
- Develop an extensive list of keyword phrase combinations (possibly many thousands) to capitalise on your customers' search behaviours, maximise the quality of visitors to your site and minimise your Pay per Click clickthrough charges.
- Provide a clear understanding of your competitors' current Pay per Click management strategy, their tactics and show how you can capitalise on this knowledge to achieve a sustainable competitive advantage throughout your PPC campaign.
- Develop and implement all aspects of Pay Per Click management across all appropriate major search engines and directories to maximise exposure, spread your risk and maximise clickthroughs to your site.
- Develop individual, compelling ads for each group of focused keyword phrases to maximise clickthroughs - and conversions.
Continuous & Pro-Active Pay Per Click Bid Management
We will also
- Pro-actively manage your bids and positions across all services to meet your Pay Per Click campaign objectives, minimise the average Cost per Click (CPC), raise clickthrough rates and maximise Return on Investment (ROI).
- Continuously monitor your competitors' Pay Per Click bids to minimise exposure to bidding wars and ensure your PPC charges are no more than necessary.
- Maintain flexibility of PPC bid tactics throughout the full campaign to capitalise immediately on short-term bidding opportunities a soon as they arise.
See Also
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